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How do we do it? – First build the brand, its essence, its values and attributes, the “Why” and “for What” of the brand. Brand Positioning Workshops contribute enormously to understand what the brand offers, its environment, its competitors.

For what? – To make a name and a corporate image that must then be marketed, communicated and positioned using the different marketing techniques and appropriate communication channels.


MARKETING activates buyers, BRANDING generates loyal consumers
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