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Carrera NatGeo

With more than 6,500 participants, the first NatGeo 10K race was held in Latin America. Foto Courtesy: Alejandro van Schermbeek.

This is a global initiative that began in April 2010, when the National Geographic Channel carried out this action in Asia, with a single purpose, that people contribute to counteract the effects of global warming and thus, ensure a better environment for future generations.

Venezuela is the first country to join the initiative in Latin America and the first race walk takes place. BrandCom assumes the responsibility of managing all communications generated before and after the event and coordinating all public relations work and strategic alliances with the private sector and Non-Governmental Organizations to add value to the initiative.

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