skip to Main Content

LG Home Chef

A regional initiative to generate value in the brand-consumer relationship through an experience based on the best cooking recipe using LG kitchen equipment. The implementation of the contest, social networking, media call, PR, and press coverage was in its entirety provided by BrandCom. A month of promotion and recruitment of recipes was enough to reach 8,551 people in a viral way through social networks and generate almost US $ 500,000 in PR value.

Back To Top