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LG Home Chef

A regional initiative to generate value in the brand-consumer relationship through an experience based on the best cooking recipe using LG kitchen equipment. The implementation of the contest, social networking, media calls, PR, and press coverage were provided by BrandCom. A month of promotion and recruitment of recipes was enough to reach 8,551 people in a viral way through social networks and generate almost US$ 500,000 in PR value.

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