Baby Care (World Johnson’s Baby)
BrandCom proposes to Johnson’s baby to reward brand loyalty and add value to the relationship with the consumer. Different contact stations were installed in areas of a large influx of people to teach mothers about care in pregnancy, breastfeeding, hygiene and baby care, massages, among other subjects, an average of 5 thousand people visited the stand in three days. Increased penetration and brand awareness could be immediately seen by the increase in demand for products for baby care.
