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Palenquera Cartagena

Colombia. After being affected, for years, by the guerrilla, insecurity, and drugs, It decides to make branding of its own name, work its “Country Brand”

BrandCom is the Agency responsible for promoting this campaign in Venezuela for both the tourism and commercial sectors, press calls, media placement and promotional events with representatives of the industrial and tourism sectors were key to building a favorable opinion matrix, generating US$ 7.5 million dollars in free press in 5 years, increasing tourism and trade.

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