Digital marketing refers to advertising in digital media such as search engines, websites, social networks, email, and mobile applications, in our case supported by a brand strategy. Digital marketing is characterized by its high segmentation capabilities at relatively low costs, in addition to the precision in the measurement of results.
The consistent monitoring of our client campaigns has been a success factor for the fulfillment of goals; awareness, reach, influence consideration, lead generation, and conversions. Strategic planning of objectives in different digital media as search engines, email, and social media, is fundamental through the execution of processes that are designed based on FUNNEL STRATEGIES.
The development and application of fully measurable strategies, allowing feedback to optimize campaigns in real time. Techniques such as Remarketing and Tracking Audience Behavior with the implementation of tag codes in landing pages are essential for understanding, capturing and converting customers. All data generated from reports and analytics platforms like Google Analytics, Google Ads, Facebook Insights, Twitter, etc. are compiled and analyzed in easy-to-read dashboards allowing us to report results and make decisions.
