The first step to succeed on the internet is to have an optimized website according to the requirements of the different search engines. Google, the largest search engine applies the most complex criteria and evaluation algorithms known to date.
Good SEO practices will allow us to position your web page organically near the top ranking of search results by keywords or key phrases in search engines. It is fundamental for the success of any Digital Marketing initiative to have a well-constructed website, easy to navigate, with engaging content, and added value for users. Web attributes such as title, description, headings, content, typography, image format, responsiveness in mobile devices, speed, security certificates, among others, must be programmed precisely and meet certain criteria of quality. SEO is a long-term process that must be constantly reviewed and updated.