It is a managerial and tactical process, whose objective is the promotion of goods and services through a distribution system and an appropriate communication process, in order to promote the appropriate exchange between an organization and individuals, fully satisfying the needs of both.

Marketing considers all the variables of a business in a market to push sales; Product, Price, Place, and Promotion through traditional or Digital Media.

Marketing contributes to the brand, but the brand itself is more powerful than any marketing effort. The brand is what generates loyalty, trust, and credibility, marketing helps persuade people to buy one or another brand.

MARKETING activates buyers, BRANDING generates loyal consumers